Note legali

Cookie Policy

This notice is provided by eShop di Elena Stragliotto - VAT No. 10258290963 - REA No. MB-2609904, the data controller, in accordance with Regulation (EU) 2016/679 (“GDPR”) and the Guidelines on cookies and other tracking tools issued by the Italian Data Protection Authority (decision of 10 June 2021).

The Idroponica Facile website uses cookies and similar tools to ensure the proper functioning of the website, improve the browsing experience and provide personalised or advertising content, in accordance with the preferences expressed by the user.

1. What cookies are

Cookies are small text files that websites visited by the user send to the user’s device (computer, smartphone, tablet), where they are stored and then sent back to the same websites on subsequent visits. They may perform various functions: enabling authentication, storing preferences, collecting statistical information or profiling data.

2. Types of cookies used

  • Technical cookies (necessary): essential for the proper functioning of the website and to enable browsing or authentication in restricted areas. They do not require the user’s consent.
  • Preference or functional cookies: allow the user’s choices to be stored (e.g. language, basket, currency). They can be managed via browser settings or the cookie banner.
  • Analytics cookies: used to collect anonymous and aggregated statistical data on the use of the website. If managed by third parties and in a non-anonymised form, they require the user’s consent.
  • Profiling or marketing cookies: track the user’s browsing activity in order to offer personalised adverts and content. They are installed only with prior explicit consent via the cookie banner.

3. Third-party cookies used on the website

The Idroponica Facile website uses certain external services that may install cookies or other tracking tools.

3.1. Google Ads (AdWords) and Google Analytics

Services provided by Google LLC or its subsidiaries. Used for traffic analysis, advertising campaigns and remarketing. Data may be transferred to the United States on the basis of the European Commission’s standard contractual clauses.

3.2. Meta Pixel (Facebook and Instagram)

Meta Pixel allows users’ actions on the website to be monitored for analysis, remarketing and behavioural advertising purposes, in order to show relevant adverts on Facebook and Instagram platforms.

3.3. YouTube

Video hosting and display service provided by Google Ireland Limited. Embedding videos may install tracking cookies even without direct playback of the content.

4. Managing cookies

The user may manage their preferences at any time via the consent banner displayed on first access or subsequently by clicking the “Manage cookies” link in the website footer.

It is also possible to configure the browser to block or delete cookies that have already been installed. However, disabling technical cookies may affect the proper functioning of the website.

5. Transfers of data outside the EU

Some providers (e.g. Google, Meta) may process data in countries outside the EU. Such transfers take place on the basis of standard contractual clauses approved by the European Commission and supplementary security measures, in compliance with Articles 44-49 of the GDPR.

6. User rights

The user may exercise the rights provided for under Articles 15-22 of the GDPR at any time (access, rectification, erasure, restriction, objection, data portability) by writing to: info@idroponicafacile.it

7. Updates to the cookie policy

This notice may be updated periodically in the event of technical or regulatory changes. The latest version is always available on this page.

Last updated: 2 November 2025

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